1940s: Inception and Launch 1947: Christened 'Land Rover' the initial 'mule' prototype features a central driving position. By September, the Rover Company board approves the "all-purpose vehicle on the lines of the Willys- Overland post-war Jeep". 1948: The Land Rover is launched at the Amsterdam Motor Show on 30 April. Later known as the 'Series I', it has an 80in wheelbase, 50bhp 1595cc petrol engine from the Rover P3, pick-up body and priced £450. 1949: 2nd July Mary Eunice (Nansi) Jones, Dalar Wen Farm, Rhandir-mwyn purchases her new Land Rover